Summer is ending, fall has not started, and nobody buys anything during the changeover.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Labor Day weekend is when every retailer clears the same inventory at once.

  Holidays · in effect Labor Day (6d before through 1d after)

• Households are adjusting to new school routines, and adjustment does not include your checkout flow.

  Seasonality · in effect 09-01 to 09-10

• Fantasy football draft prep is currently a second job for your entire audience.

  Sports · in effect 08-15 to 09-10

• More research is going into twelfth-round sleepers than into any purchase decision.

  Sports · in effect 08-15 to 09-10

• A third of the country is inside the cone of uncertainty, emotionally if not geographically.

  Weather · in effect 09-01 to 10-15

• The spaghetti models are getting better engagement than your entire account.

  Weather · in effect 09-01 to 10-15

• Wedding season is extracting registry spend, travel spend, and attention from your exact demographic.

  Seasonality · in effect 05-15 to 06-30, 09-01 to 09-30

• Back-to-school budgets are flooding the auction and your CPMs are collateral damage.

  Seasonality · in effect 08-01 to 09-05