Quarter-end discounts have trained every buyer to wait you out.

They know the number you need. They can smell the fiscal calendar.

Workweek

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

QBR prep has consumed everyone who could have approved anything.
Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31
Your agency is re-forecasting instead of optimizing.
Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31
Everyone between 25 and 40 is at a wedding right now.
Seasonality · in effect 05-15 to 06-30, 09-01 to 09-30 · Saturdays
A third of the country is inside the cone of uncertainty, emotionally if not geographically.
Weather · in effect 09-01 to 10-15
The spaghetti models are getting better engagement than your entire account.
Weather · in effect 09-01 to 10-15
New routines have locked in, and impulse purchasing was not written into any of them.
Seasonality · in effect 09-10 to 09-30
Everyone is at an orchard.
Weather · in effect 09-15 to 10-31
Wedding season is extracting registry spend, travel spend, and attention from your exact demographic.
Seasonality · in effect 05-15 to 06-30, 09-01 to 09-30