Problem
Election ad spend is inflating every auction.
Excuse
Congratulations, you're bidding against democracy.
The auction does not care that your Q4 depends on this.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
QBR prep has consumed everyone who could have approved anything.
Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31
Quarter-end discounts have trained every buyer to wait you out.
Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31
Your agency is re-forecasting instead of optimizing.
Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31
Swing-state CPMs have left the atmosphere.
Politics · in effect Election Day (35d before)
A third of the country is inside the cone of uncertainty, emotionally if not geographically.
Weather · in effect 09-01 to 10-15
The spaghetti models are getting better engagement than your entire account.
Weather · in effect 09-01 to 10-15
New routines have locked in, and impulse purchasing was not written into any of them.
Seasonality · in effect 09-10 to 09-30
Everyone is at an orchard.
Weather · in effect 09-15 to 10-31