It's the last weekend of summer and your audience knows it.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• The jobs report came out this morning.

  Economy · in effect Fridays · day 1/2/3/4/5/6/7

• Summer is ending, fall has not started, and nobody buys anything during the changeover.

  Holidays · in effect Labor Day (6d before through 2d after)

• Labor Day weekend is when every retailer clears the same inventory at once.

  Holidays · in effect Labor Day (6d before through 1d after)

• Households are adjusting to new school routines, and adjustment does not include your checkout flow.

  Seasonality · in effect 09-01 to 09-10

• Fantasy football draft prep is currently a second job for your entire audience.

  Sports · in effect 08-15 to 09-10

• More research is going into twelfth-round sleepers than into any purchase decision.

  Sports · in effect 08-15 to 09-10

• A third of the country is inside the cone of uncertainty, emotionally if not geographically.

  Weather · in effect 09-01 to 10-15

• The spaghetti models are getting better engagement than your entire account.

  Weather · in effect 09-01 to 10-15