Problem
Masters week is stalling high-value conversions.
Excuse
The Masters is on and your highest-value demo is whispering at a television.
Decision makers do not make decisions during Amen Corner.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Your influencers are all in the desert.
Media & Culture · in effect 04-10 to 04-20
Augusta's broadcast has better production values than your entire brand.
Sports · in effect 04-07 to 04-14
Every feed is festival recaps shot on somebody else's production budget.
Media & Culture · in effect 04-10 to 04-20
Every accountant in America is unreachable and every filer is doing math.
Economy · in effect 04-01 to 04-15
Tax season dread has entered the purchase funnel.
Economy · in effect 03-15 to 04-15
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
It's 72 degrees outside. Nobody wants to see your carousel ad.
Weather · in effect 03-15 to 06-10
It's the first nice weekend of spring.
Weather · in effect Apr, May · Sundays, Saturdays