Your influencers are all in the desert.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• The Masters is on and your highest-value demo is whispering at a television.

  Sports · in effect 04-07 to 04-14

• Augusta's broadcast has better production values than your entire brand.

  Sports · in effect 04-07 to 04-14

• Every feed is festival recaps shot on somebody else's production budget.

  Media & Culture · in effect 04-10 to 04-20

• Every accountant in America is unreachable and every filer is doing math.

  Economy · in effect 04-01 to 04-15

• Tax season dread has entered the purchase funnel.

  Economy · in effect 03-15 to 04-15

• Campaign media buyers are already testing against your exact audiences.

  Politics · in effect 01-15 to 06-30 · election years

• It's 72 degrees outside. Nobody wants to see your carousel ad.

  Weather · in effect 03-15 to 06-10

• It's the first nice weekend of spring.

  Weather · in effect Apr, May · Sundays, Saturdays