Problem
Year-in-review virality is drowning campaign engagement.
Excuse
Spotify Wrapped is the only personalization anyone wants to see right now.
Your dynamic product recommendations cannot compete with a top artists list.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Everyone already spent their money on Black Friday.
Retail Calendar · in effect 12-01 to 12-10
Every feed is Wrapped screenshots and none of them are yours.
Media & Culture · in effect 12-01 to 12-07
Ad fatigue from November is collecting interest.
Retail Calendar · in effect 12-01 to 12-10
Your full-price December looks bad next to your discounted November.
Retail Calendar · in effect 12-01 to 12-10
The country is in a brief post-BFCM remorse window.
Retail Calendar · in effect 12-01 to 12-10
Shoppers who wanted a deal already got one.
Retail Calendar · in effect 12-01 to 12-10
Holiday party season has your audience commuting between open bars.
Seasonality · in effect 12-01 to 12-20
Everyone is in planning meetings for next year instead of running this year.
Marketing Ops · in effect 12-01 to 12-31