Problem
Exhausted consumer wallets are hollowing out December revenue.
Excuse
Everyone already spent their money on Black Friday.
Your December customers are November customers who finished early.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Spotify Wrapped is the only personalization anyone wants to see right now.
Media & Culture · in effect 12-01 to 12-07
Every feed is Wrapped screenshots and none of them are yours.
Media & Culture · in effect 12-01 to 12-07
Ad fatigue from November is collecting interest.
Retail Calendar · in effect 12-01 to 12-10
Your full-price December looks bad next to your discounted November.
Retail Calendar · in effect 12-01 to 12-10
The country is in a brief post-BFCM remorse window.
Retail Calendar · in effect 12-01 to 12-10
Shoppers who wanted a deal already got one.
Retail Calendar · in effect 12-01 to 12-10
Holiday party season has your audience commuting between open bars.
Seasonality · in effect 12-01 to 12-20
Everyone is in planning meetings for next year instead of running this year.
Marketing Ops · in effect 12-01 to 12-31