Problem
January gift card redemptions are muddying reported ROAS.
Excuse
Gift card redemptions are distorting everything.
The revenue is real. The attribution is a group project.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Everyone saw their December credit card statement.
Economy · in effect 01-05 to 01-31
Your audience saw two months of ads and would like to be left alone.
Retail Calendar · in effect 01-01 to 01-15
Post-BFCM ad fatigue is a recognized condition through mid-January.
Retail Calendar · in effect 01-01 to 01-15
Consumers are canceling anything with a recurring charge, for sport.
Economy · in effect 01-05 to 01-31
January customers are exchanging, not shopping.
Retail Calendar · in effect 01-01 to 01-15
Shoppers watched prices drop for 60 days and remember everything.
Retail Calendar · in effect 01-01 to 01-15
Red carpet galleries are outperforming every asset your team has ever produced.
Media & Culture · in effect 01-05 to 03-15
Carriers issued weather advisories and your delivery promise quietly stopped being a promise.
Weather · in effect 12-01 to 03-10