Discretionary spend is being converted directly into explosives.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• The week of July 4th is a national out-of-office.

  Holidays · in effect July 4th (7d before through 3d after)

• Half the auction is mattresses at the lowest price of the season.

  Holidays · in effect July 4th (7d before through 3d after)

• Record numbers of Americans are in a car, an airport, or a lake house.

  Vacation · in effect July 4th (7d before through 3d after)

• The summer slump is real, documented, and conveniently unfalsifiable.

  Seasonality · in effect 06-01 to 08-15

• Out-of-office density has crossed the threshold where outreach becomes performance art.

  Vacation · in effect 06-15 to 08-15

• It is too hot to exist, let alone convert.

  Weather · in effect 06-15 to 08-31

• Nobody comparison shops at 97 degrees.

  Weather · in effect 06-15 to 08-31

• Everybody with purchase intent is currently in a body of water.

  Weather · in effect 06-15 to 08-31