Discretionary spend is being converted directly into explosives.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• The week of July 4th is a national out-of-office.

  Holidays · in effect July 4th (7d before through 3d after)

• Half the auction is mattresses at the lowest price of the season.

  Holidays · in effect July 4th (7d before through 3d after)

• QBR prep has consumed everyone who could have approved anything.

  Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

• Record numbers of Americans are in a car, an airport, or a lake house.

  Vacation · in effect July 4th (7d before through 3d after)

• Quarter-end discounts have trained every buyer to wait you out.

  Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

• Your agency is re-forecasting instead of optimizing.

  Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

• By late June the entire country is planning the same week off.

  Vacation · in effect 06-16 to 06-30

• Graduation open house season is consuming every suburban weekend and its sheet cake budget.

  Seasonality · in effect 05-20 to 06-30