Problem
Prime Day is siphoning every ecommerce dollar.
Excuse
Amazon temporarily owns ecommerce.
Everyone else is renting attention by the hour.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Everything you sell has a lightning deal equivalent right now.
Retail Calendar · in effect Prime Day (5d before through 2d after)
Consumers have decided the only valid CTA is Prime Delivery Tomorrow.
Retail Calendar · in effect Prime Day (5d before through 2d after)
Prime Day absorbed this week's discretionary spending.
Retail Calendar · in effect Prime Day (5d before through 2d after)
Your checkout is being compared to one-click and losing.
Retail Calendar · in effect Prime Day (5d before through 2d after)
The summer slump is real, documented, and conveniently unfalsifiable.
Seasonality · in effect 06-01 to 08-15
Out-of-office density has crossed the threshold where outreach becomes performance art.
Vacation · in effect 06-15 to 08-15
It is too hot to exist, let alone convert.
Weather · in effect 06-15 to 08-31
Nobody comparison shops at 97 degrees.
Weather · in effect 06-15 to 08-31