A federal holiday just removed a working day from your attribution window.

The platform will call it volatility. It is a cookout.

Holidays

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

All consumer intent this week is grills, golf, and gadgets, in that order.
Holidays · in effect Father's Day (7d before)
Everyone is researching gifts for a man who insists he wants nothing.
Holidays · in effect Father's Day (7d before)
Father's Day gift guides have annexed the inbox.
Holidays · in effect Father's Day (7d before)
Juneteenth is a federal holiday now and half your audience has the day off.
Holidays · in effect 06-17 to 06-19
The NBA Finals turned every second screen into an arguing device.
Sports · in effect 06-01 to 06-20
Camp drop-off schedules have replaced consumer intent as the organizing principle of family life.
Seasonality · in effect 06-01 to 06-20
By late June the entire country is planning the same week off.
Vacation · in effect 06-16 to 06-30
Graduation open house season is consuming every suburban weekend and its sheet cake budget.
Seasonality · in effect 05-20 to 06-30