Problem
Father's Day gifting is eating non-gift revenue.
Excuse
All consumer intent this week is grills, golf, and gadgets, in that order.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
A federal holiday just removed a working day from your attribution window.
Holidays · in effect 06-17 to 06-19
Everyone is researching gifts for a man who insists he wants nothing.
Holidays · in effect Father's Day (7d before)
Father's Day gift guides have annexed the inbox.
Holidays · in effect Father's Day (7d before)
Juneteenth is a federal holiday now and half your audience has the day off.
Holidays · in effect 06-17 to 06-19
The NBA Finals turned every second screen into an arguing device.
Sports · in effect 06-01 to 06-20
Camp drop-off schedules have replaced consumer intent as the organizing principle of family life.
Seasonality · in effect 06-01 to 06-20
By late June the entire country is planning the same week off.
Vacation · in effect 06-16 to 06-30
Graduation open house season is consuming every suburban weekend and its sheet cake budget.
Seasonality · in effect 05-20 to 06-30