Problem
The approaching July 4th week is stalling conversion.
Excuse
By late June the entire country is planning the same week off.
Purchase decisions are deferred until the cooler is packed.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Graduation open house season is consuming every suburban weekend and its sheet cake budget.
Seasonality · in effect 05-20 to 06-30
The summer slump is real, documented, and conveniently unfalsifiable.
Seasonality · in effect 06-01 to 08-15
Out-of-office density has crossed the threshold where outreach becomes performance art.
Vacation · in effect 06-15 to 08-15
It is too hot to exist, let alone convert.
Weather · in effect 06-15 to 08-31
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
Nobody comparison shops at 97 degrees.
Weather · in effect 06-15 to 08-31
Everybody with purchase intent is currently in a body of water.
Weather · in effect 06-15 to 08-31
There is an inverse correlation between heat index and add-to-cart, and this week proves it.
Weather · in effect 06-15 to 08-31