Marketing Excuses*
MAR
27

Friday

March 27, 2026SEVERE

Problem

QBR season is hijacking B2B conversion.

Excuse

1 / 40

QBR prep has consumed everyone who could have approved anything.

The people with budgets are building slides about the budgets.

Workweek

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

  • Everyone's bracket died over the weekend and took their engagement with it.

    Sports · in effect March Madness final (14d before)

  • Quarter-end discounts have trained every buyer to wait you out.

    Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

  • Your target demo has money on this game.

    Sports · in effect March Madness tip-off (4d before through 18d after)

  • First-round games tip off at noon on a workday, twice.

    Sports · in effect March Madness tip-off (4d before through 18d after)

  • Baseball is back and hope is temporarily outcompeting commerce.

    Sports · in effect 03-26 to 04-05

  • Your agency is re-forecasting instead of optimizing.

    Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

  • Conversions happen at desks and the desks are streaming a 12 seed.

    Sports · in effect March Madness tip-off (4d before through 18d after)

  • Sports gambling apps are absorbing the disposable income you were counting on.

    Sports · in effect March Madness tip-off (4d before through 18d after)