Marketing Excuses*
MAR
28

Saturday

March 28, 2026SEVERE

Problem

Busted brackets are deflating email engagement.

Excuse

1 / 40

Everyone's bracket died over the weekend and took their engagement with it.

Sports

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

  • QBR prep has consumed everyone who could have approved anything.

    Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

  • Quarter-end discounts have trained every buyer to wait you out.

    Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

  • Your target demo has money on this game.

    Sports · in effect March Madness tip-off (4d before through 18d after)

  • First-round games tip off at noon on a workday, twice.

    Sports · in effect March Madness tip-off (4d before through 18d after)

  • Baseball is back and hope is temporarily outcompeting commerce.

    Sports · in effect 03-26 to 04-05

  • Your agency is re-forecasting instead of optimizing.

    Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

  • Opening week means afternoon baseball on a workday, and CVR knows.

    Sports · in effect 03-26 to 04-05

  • Conversions happen at desks and the desks are streaming a 12 seed.

    Sports · in effect March Madness tip-off (4d before through 18d after)