It is graduation season, and gift budgets have been claimed by people in rented gowns.

Seasonality

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Everyone between 25 and 40 is at a wedding right now.
Seasonality · in effect 05-15 to 06-30, 09-01 to 09-30 · Saturdays
End-of-school-year event density has peaked. Every parent is at a recital.
Seasonality · in effect 05-01 to 06-10
Families are crossing the country to watch a name get read aloud.
Vacation · in effect 05-10 to 06-15
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
It's 72 degrees outside. Nobody wants to see your carousel ad.
Weather · in effect 03-15 to 06-10
Daylight now extends past dinner, and scrolling has lost its time slot.
Weather · in effect 04-15 to 06-10
It's the first nice weekend of spring.
Weather · in effect Apr, May · Sundays, Saturdays
Your audience is sneezing, not shopping.
Weather · in effect 04-01 to 05-31