It is Friday the 13th, and consumer confidence is superstitious.

No rational buyer converts under these conditions, and no buyer is rational today.

Workweek

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Everyone is doomscrolling results instead of converting.
Politics · in effect Election Day (10d after)
Recount limbo is a national attention sink.
Politics · in effect Election Day (10d after)
The country entered a post-election news detox.
Politics · in effect Election Day (10d after)
Inboxes are already full of Black Friday previews.
Retail Calendar · in effect 11-01 to 11-15
Black Friday started on November 1, apparently.
Retail Calendar · in effect 11-01 to 11-15
Shoppers are screenshotting your prices and building a case file.
Retail Calendar · in effect 11-01 to 11-15
Every brand is running early access to a sale that has not started.
Retail Calendar · in effect 11-01 to 11-15
CPMs entered their November growth phase.
Retail Calendar · in effect 11-01 to 11-15