Inboxes are already full of Black Friday previews.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Black Friday started on November 1, apparently.

  Retail Calendar · in effect 11-01 to 11-15

• Shoppers are screenshotting your prices and building a case file.

  Retail Calendar · in effect 11-01 to 11-15

• Every brand is running early access to a sale that has not started.

  Retail Calendar · in effect 11-01 to 11-15

• CPMs entered their November growth phase.

  Retail Calendar · in effect 11-01 to 11-15

• Consumers are hoarding budget for holiday gifts.

  Economy · in effect 11-01 to 12-10

• Big box retailers entered the auction with unlimited money.

  Competition · in effect Nov

• Half your audience has been tailgating since nine in the morning.

  Sports · in effect Sep, Oct, Nov · Saturdays

• Weekend rain in three major metros just erased your retail foot traffic.

  Weather · in effect Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov · Sundays, Saturdays