Problem
Early promo email volume is burying open rates.
Excuse
Inboxes are already full of Black Friday previews.
Your subject line is number 41 in a stack of 60.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Black Friday started on November 1, apparently.
Retail Calendar · in effect 11-01 to 11-15
Shoppers are screenshotting your prices and building a case file.
Retail Calendar · in effect 11-01 to 11-15
Every brand is running early access to a sale that has not started.
Retail Calendar · in effect 11-01 to 11-15
CPMs entered their November growth phase.
Retail Calendar · in effect 11-01 to 11-15
Consumers are hoarding budget for holiday gifts.
Economy · in effect 11-01 to 12-10
Big box retailers entered the auction with unlimited money.
Competition · in effect Nov
RedZone has no commercials, which makes it your most direct competitor.
Sports · in effect Sep, Oct, Nov, Dec, Jan · Sundays
Your customer is watching seven screens and none of them show your ad.
Sports · in effect Sep, Oct, Nov, Dec, Jan · Sundays