Your 20% off offer is fighting 700 other 20% off offers.

Somewhere, a mattress brand is doing 60 and ruining it for everyone.

Retail Calendar

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

The busiest travel days of the year are not high-intent shopping moments.
Holidays · in effect Thanksgiving (3d before through 1d after)
Every brand you have ever purchased from is emailing you today.
Retail Calendar · in effect Black Friday
CPMs set a new personal best today.
Retail Calendar · in effect Black Friday
Every brand on Earth is advertising today.
Retail Calendar · in effect Black Friday
Black Friday has been extended through Monday, like every year.
Retail Calendar · in effect Black Friday (3d after)
People are managing family dynamics, not evaluating your offer.
Holidays · in effect Thanksgiving (1d before through 1d after)
You are bidding against every retailer in the hemisphere.
Retail Calendar · in effect Black Friday (3d after)
Tryptophan has taken the national attention economy offline.
Holidays · in effect Thanksgiving (1d after)