Black Friday has been extended through Monday, like every year.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• You are bidding against every retailer in the hemisphere.

  Retail Calendar · in effect Black Friday (3d after)

• Consumers are hoarding budget for holiday gifts.

  Economy · in effect 11-01 to 12-10

• Big box retailers entered the auction with unlimited money.

  Competition · in effect Nov

• Half your audience has been tailgating since nine in the morning.

  Sports · in effect Sep, Oct, Nov · Saturdays

• Weekend rain in three major metros just erased your retail foot traffic.

  Weather · in effect Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov · Sundays, Saturdays

• The first cold snap landed and everyone is recalibrating their entire existence.

  Weather · in effect 10-15 to 11-30

• Gift brands are outbidding you for your own retargeting pools.

  Competition · in effect Oct, Nov

• College GameDay started at 9am and ended everyone's plans by 9:15.

  Sports · in effect Sep, Oct, Nov · Saturdays