Consumers have seen 4,000 discounts in 96 hours.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• The national credit card limit was reached on Saturday.

  Retail Calendar · in effect Cyber Monday

• Cyber Monday is competing with everyone who extended Black Friday.

  Retail Calendar · in effect Cyber Monday

• Black Friday has been extended through Monday, like every year.

  Retail Calendar · in effect Black Friday (3d after)

• You are bidding against every retailer in the hemisphere.

  Retail Calendar · in effect Black Friday (3d after)

• Consumers are hoarding budget for holiday gifts.

  Economy · in effect 11-01 to 12-10

• Big box retailers entered the auction with unlimited money.

  Competition · in effect Nov

• The first cold snap landed and everyone is recalibrating their entire existence.

  Weather · in effect 10-15 to 11-30

• Gift brands are outbidding you for your own retargeting pools.

  Competition · in effect Oct, Nov