America remembered football exists.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Opening week annexed Thursday through Monday and your campaign lived there.

  Sports · in effect NFL opening week (1d before through 4d after)

• After Labor Day, every campaign in America went to full spend.

  Politics · in effect Labor Day (7d after)

• Households are adjusting to new school routines, and adjustment does not include your checkout flow.

  Seasonality · in effect 09-01 to 09-10

• Fantasy football draft prep is currently a second job for your entire audience.

  Sports · in effect 08-15 to 09-10

• More research is going into twelfth-round sleepers than into any purchase decision.

  Sports · in effect 08-15 to 09-10

• A third of the country is inside the cone of uncertainty, emotionally if not geographically.

  Weather · in effect 09-01 to 10-15

• The spaghetti models are getting better engagement than your entire account.

  Weather · in effect 09-01 to 10-15

• New routines have locked in, and impulse purchasing was not written into any of them.

  Seasonality · in effect 09-10 to 09-30