America remembered football exists.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Opening week annexed Thursday through Monday and your campaign lived there.

  Sports · in effect NFL opening week (1d before through 4d after)

• The Tuesday after Labor Day is the real New Year and everyone is in planning mode.

  Holidays · in effect Labor Day (2d after)

• Summer is ending, fall has not started, and nobody buys anything during the changeover.

  Holidays · in effect Labor Day (6d before through 2d after)

• After Labor Day, every campaign in America went to full spend.

  Politics · in effect Labor Day (7d after)

• Households are adjusting to new school routines, and adjustment does not include your checkout flow.

  Seasonality · in effect 09-01 to 09-10

• Fantasy football draft prep is currently a second job for your entire audience.

  Sports · in effect 08-15 to 09-10

• More research is going into twelfth-round sleepers than into any purchase decision.

  Sports · in effect 08-15 to 09-10

• A third of the country is inside the cone of uncertainty, emotionally if not geographically.

  Weather · in effect 09-01 to 10-15