The Tuesday after Labor Day is the real New Year and everyone is in planning mode.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Summer is ending, fall has not started, and nobody buys anything during the changeover.

  Holidays · in effect Labor Day (6d before through 2d after)

• Labor Day weekend is when every retailer clears the same inventory at once.

  Holidays · in effect Labor Day (6d before through 1d after)

• After Labor Day, every campaign in America went to full spend.

  Politics · in effect Labor Day (7d after)

• Households are adjusting to new school routines, and adjustment does not include your checkout flow.

  Seasonality · in effect 09-01 to 09-10

• Fantasy football draft prep is currently a second job for your entire audience.

  Sports · in effect 08-15 to 09-10

• More research is going into twelfth-round sleepers than into any purchase decision.

  Sports · in effect 08-15 to 09-10

• A third of the country is inside the cone of uncertainty, emotionally if not geographically.

  Weather · in effect 09-01 to 10-15

• The spaghetti models are getting better engagement than your entire account.

  Weather · in effect 09-01 to 10-15