Marketing Excuses*

January 2026

Everyone is broke, resolute, and in a planning meeting.

  1. Thu 1Dry January is suppressing impulse purchases across every category.
  2. Fri 2Dry January is suppressing impulse purchases across every category.
  3. Sat 3Dry January is suppressing impulse purchases across every category.
  4. Sun 4Dry January is suppressing impulse purchases across every category.
  5. Mon 5Dry January is suppressing impulse purchases across every category.
  6. Tue 6Dry January is suppressing impulse purchases across every category.
  7. Wed 7Dry January is suppressing impulse purchases across every category.
  8. Thu 8Everyone spent their entire discretionary budget in December.
  9. Fri 9Dry January is suppressing impulse purchases across every category.
  10. Sat 10Dry January is suppressing impulse purchases across every category.
  11. Sun 11Everyone saw their December credit card statement.
  12. Mon 12Everyone saw their December credit card statement.
  13. Tue 13Gift card redemptions are distorting everything.
  14. Wed 14Everyone saw their December credit card statement.
  15. Thu 15Resolution abandonment season has begun, and shame is not a conversion driver.
  16. Fri 16Resolution abandonment season has begun, and shame is not a conversion driver.
  17. Sat 17Everyone saw their December credit card statement.
  18. Sun 18Resolution abandonment season has begun, and shame is not a conversion driver.
  19. Mon 19Everyone saw their December credit card statement.
  20. Tue 20Everyone saw their December credit card statement.
  21. Wed 21Resolution abandonment season has begun, and shame is not a conversion driver.
  22. Thu 22Everyone saw their December credit card statement.
  23. Fri 23Resolution abandonment season has begun, and shame is not a conversion driver.
  24. Sat 24Everyone saw their December credit card statement.
  25. Sun 25Resolution abandonment season has begun, and shame is not a conversion driver.
  26. Mon 26Everyone saw their December credit card statement.
  27. Tue 27Resolution abandonment season has begun, and shame is not a conversion driver.
  28. Wed 28Everyone saw their December credit card statement.
  29. Thu 29Resolution abandonment season has begun, and shame is not a conversion driver.
  30. Fri 30Resolution abandonment season has begun, and shame is not a conversion driver.
  31. Sat 31Everyone saw their December credit card statement.