Marketing Excuses*

September 2026

Everyone is adjusting.

  1. Tue 1Summer is ending, fall has not started, and nobody buys anything during the changeover.
  2. Wed 2Summer is ending, fall has not started, and nobody buys anything during the changeover.
  3. Thu 3Summer is ending, fall has not started, and nobody buys anything during the changeover.
  4. Fri 4It's the last weekend of summer and your audience knows it.
  5. Sat 5It's the last weekend of summer and your audience knows it.
  6. Sun 6It's the last weekend of summer and your audience knows it.
  7. Mon 7It's the last weekend of summer and your audience knows it.
  8. Tue 8The Tuesday after Labor Day is the real New Year and everyone is in planning mode.
  9. Wed 9America remembered football exists.
  10. Thu 10America remembered football exists.
  11. Fri 11America remembered football exists.
  12. Sat 12America remembered football exists.
  13. Sun 13America remembered football exists.
  14. Mon 14America remembered football exists.
  15. Tue 15A third of the country is inside the cone of uncertainty, emotionally if not geographically.
  16. Wed 16A third of the country is inside the cone of uncertainty, emotionally if not geographically.
  17. Thu 17The spaghetti models are getting better engagement than your entire account.
  18. Fri 18A third of the country is inside the cone of uncertainty, emotionally if not geographically.
  19. Sat 19Everyone between 25 and 40 is at a wedding right now.
  20. Sun 20A third of the country is inside the cone of uncertainty, emotionally if not geographically.
  21. Mon 21A third of the country is inside the cone of uncertainty, emotionally if not geographically.
  22. Tue 22Day and night are perfectly balanced, which is more than the account can say.
  23. Wed 23Day and night are perfectly balanced, which is more than the account can say.
  24. Thu 24A third of the country is inside the cone of uncertainty, emotionally if not geographically.
  25. Fri 25QBR prep has consumed everyone who could have approved anything.
  26. Sat 26Quarter-end discounts have trained every buyer to wait you out.
  27. Sun 27QBR prep has consumed everyone who could have approved anything.
  28. Mon 28Quarter-end discounts have trained every buyer to wait you out.
  29. Tue 29Congratulations, you're bidding against democracy.
  30. Wed 30Congratulations, you're bidding against democracy.