Marketing Excuses*

1998

Every day, with its leading excuse on record. 1998 is a midterm election year, so the fourth quarter explains itself.

HolidaysSeasonalityWeatherVacationSportsPoliticsEconomyConsumer BehaviorPlatformCompetitionMedia & CultureMarketing OpsWorkweekCosmicRetail Calendar

Days without a valid excuse found in 1998: zero. This is the point.