Marketing Excuses*

2004

Every day, with its leading excuse on record. 2004 is a presidential election year, so the fourth quarter explains itself.

HolidaysSeasonalityWeatherVacationSportsPoliticsEconomyConsumer BehaviorPlatformCompetitionMedia & CultureMarketing OpsWorkweekCosmicRetail Calendar

Days without a valid excuse found in 2004: zero. This is the point.